BullionMatch is a weekend project between a few friends that have worked together or known each other for about a decade. We have busy lives. However, we believe the world needs BullionMatch at this specific moment like no other due to rampant currency debasement and a lack of tools and education to onramp hundreds of millions of more people – especially millennials and Gen Z – into the world of precious metals investments before it’s too late.
Our Precious Metals Listing Catalog
We're on track to having the largest data set of online precious metals listings with near real-time prices. You can search this database conveniently on our site. There are dozens of filters and useful charts tracking bullion premiums and prices over time across dealers like APMEX, JM Bullion, BullionMax, Provident Metals, Money Metals Exchange, and dozens more.
Launching Our Bullion Shopping Assistant
What’s on our site was always just a preview of what has finally arrived: our real-time bullion shopping assistant, now available for free on the Chrome Web Store.
The BullionMatch browser extension automatically identifies better deals as you shop for bullion online with reliable dealer markup calculations to make informed investment decisions.
Take a look at this 30-second demo video here:
BullionMatch - Chrome Extension Demo
How does BullionMatch’s Chrome Extension work?
BullionMatch tracks prices for nearly every online bullion dealer listing and uses AI to accurately determine what are the better options available as you browse dealer sites.
Why is this needed?
This is crucial because the world of precious metals investments is fragmented and notorious for price asymmetry and price swings. Staying on top of this is like attempting to drink from a firehose.
1. There are too many bullion listings out there
It’s possible to save $50-200 on a 1 oz gold coin worth ~$2700 if you spend the time to compare prices, but doing so consistently when individual dealers have product catalogs with tens of thousands of items is very cumbersome.
2. You need expertise to know what you’re comparing against
Some people are vulnerable to the used car salesman treatment where they spend thousands on "numismatics" that have thousands of copies, have relatively low melt value, and are not even of proof quality.
3. Gold and silver bullion prices are frequently adjusted
Dealers typically change their premiums over spot gold and silver prices at least 2 to 3 times a day, which adds another dimension of complexity to making sound investment decisions.
4. The industry is likely to experience supply and demand shocks
Prices swing wildly in periods of supply and demand shocks – which there are bound to be more in the future – where dealers can be changing premiums by the hour to maximize profits. To illustrate this point: there are about two dealers that have a guaranteed supply from the Asahi refinery, so if the other mints run out, prices can swing wildly for this kind of coveted inventory in a short period of time.
Who should use BullionMatch’s Chrome Extension?
Any bullion enthusiast that compares online listings in the course of buying bullion should use the BullionMatch Chrome extension. As a team, we’re aiming to extend the composition of the bullion community by making it more accessible to younger people who have very little information or experience to make smart bullion purchases.
Although millennials may have smaller amounts of wealth stored in precious metals relative to some older generations, sources like State Street say the average millennial portfolio has seen their allocation to precious metals surge well beyond double-digit percentage points. It’s an interesting trend we’re paying attention to.
Follow our journey on X @BullionMatch
Sincerely, your friends.
Ludwig, Friedrich and Carl